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November 27, 2017

In B2B marketing, we aim to convince other businesses that our product is the best, or at least the one the better fits their objectives. Similarly, in B2C marketing we target consumer needs and desires. Such needs are different from one to another, but the basic marke...

November 19, 2017

Earlier this week, TheMarker published an article about how Amazon, desperate to attract talent for its different design centers in Israel, is offering salaries dramatically above the market average: “Start-up company managers, faced in the past large recruitment effor...

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